Navigation Design Tools 10 -- User Testing -- Sketching -- Site Maps -- Wireframes (Storyboards) -- Quality Assurance -- Planning 18 -- Know Your Goals: FreshDirect 20 -- Selling Merchandise: Lily's Jewelry 26 -- First Impressions-Elements of an Effective Homepage 32 -- Selling Services: Noble Desktop 34 -- Selling Expertise: DataArt 40 -- Navigation That Won't Frustrate Visitors 46 -- Knowing Your Audience: Rui Camilo Photography 48 -- Building an Audience: Kula Yoga Project 54 -- Organizing 60 -- Offering What's Needed: Bud Maltin Music and Entertainment 62 -- Managing Content 68 -- Grouping Elements: Foscarini 70 -- Testing, Testing: interactivetools.com 76 -- International Issues 82 -- Managing Content: Roxen 84 -- Offering Multinational Content: Palo Alto Software 90 -- Designing for Your Visitor: Taj 96 -- Being Yourself: PixelPharmacy 102 -- Presenting 108 -- Building a Convincing Homepage: Wert & Company, Inc. 110 -- What's Right for Us 116 -- Keeping It Simple: Serotta 118 -- Designing Icons and Labels: Rullkotter AGD (Werbung + Design) 124 -- Controlling Sound: Stockmusicvault 130 -- Website Metaphors: Einstein Bros Bagels 136 -- Offering Search Functionality: Stonewall Kitchen 142 -- Offering Help: sputnik 7 148.