Includes bibliographical references (pages 241-242) and index.

Introduction -- Because you'll want to meet the blonde guy with the tuna melt and fries 11 -- Chapter 1 Gain Absolute and Total Self-Control -- Because winning begins by controlling how you will be 17 -- Chapter 2 Construct a Consent Zone -- Because people in the zone are less resistant and more receptive to you and your ideas 33 -- Chapter 3 Link Inside the Consent Zone -- Because people buy into trust first, ideas second 45 -- Chapter 4 Lead Inside the Consent Zone -- Because you don't push you lead 63 -- Chapter 5 Create a Bulletproof Argument -- Because winning requires "sounds right" reasoning 81 -- Chapter 6 Know What to Say, When to Say It, and What Not to Say -- Because every argument has slippery slopes 91 -- Chapter 7 Assemble an Arsenal of Magic Words and Phrases -- Because the way to win is to grab, hold, and convince 97 -- Chapter 8 Craft Surgical Strike Questions -- Because the other person's answers will be your desired outcome 105 -- Chapter 9 Cinch Consent -- Because it's now time to slam-dunk your win 111 -- Chapter 10 Throw a "Hail Mary" -- Because it's never over till it's over 131 -- Chapter 11 Finesse Consent From Family and Friends -- Because long-term relationships deserve special care and handling 141 -- Chapter 12 Win the War of Words in Writing -- Because sometimes writing your argument is the only way, and sometimes it's the winning way 147 -- Chapter 13 Win the War of Words on the Telephone -- Because it's becoming harder to travel across town 167 -- Chapter 14 Win the War of Words With an Audience -- Because someday soon you'll be arguing to an audience of a few or many 175 -- Chapter 15 Win the War of Words at a Meeting -- Because Ptas, neighborhoods, and offices love meetings 191 -- Chapter 16 Heavy Metal Moves -- Because they shape how others will act and react 197 -- Chapter 17 Mediation, Arbitration, and Collaborative Dispute Resolution -- Because the difference between justice and being right is called "legal fees" 209 -- Chapter 18 Cross-Cultural Persuasion -- Because the world gets smaller every day 225 -- Epilogue -- Because now you're ready to win any argument 237.