Grapevine : the new art of word-of-mouth marketing / Dave Balter and John Butman.
Record details
- ISBN: 1591841100
- ISBN: 9781591841104
- Physical Description: viii, 214 pages ; 26 cm
- Publisher: New York : Portfolio, 2005.
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | 1 Introduction: Welcome to the Grapevine 1 -- Bardo, Your Average Unique Consumer 11 -- 2 Who Talks about Products and Why? 15 -- Andie, Attack Marketer 35 -- 3 Word-of-Mouth Is Not Buzz 39 -- Launch Day 63 -- 4 How Word-of-Mouth Proliferates 67 -- Who's Your Maven? 85 -- 5 Myth of the Influentials 91 -- At the Barbecue 107 -- 6 Word-of-Mouth Storytelling 113 -- A Pimple on SparklyPerfect 131 -- 7 Weird Value of Negativity 137 -- Bardo the Loyalist 155 -- 8 What's Next for Word-of-Mouth? 161 -- Final Review 179 -- Deep Inside the Hive: More Reports from the BzzAgents 185. |
Search for related items by subject
| Subject: | Viral marketing. Word-of-mouth advertising. |
Available copies
- 1 of 1 copy available at NC Cardinal. (Show)
- 1 of 1 copy available at Harnett County Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Harnett County Main Library | 659.13 Bal (Text) | 33630003671638 | Adult Nonfiction | Available | - |
